niver do bem
Niver do Bem is a platform that works as a crowdfunding to help NGOs and foundations that have a social impact . Through it, anyone can start a campaign to raise funds in a period close to their birthday, thus donating their gifts to an NGO of their choice.
In this project a rebranding of the brand was made, with the creation of a new naming , new visual identity, mini brand manual, poster and all publicity for social networks, thinking mainly about the digital presence.
antigo logo da marca
The objective of the rebranding was to bring a more current language to the brand, connecting it with the young audience university. The brand should be designed for the digital universe and it should convey the pleasure of doing good. For that, it should be updating its positioning and visual identity.
POSITIONING AND NAMING
The new positioning created for the Anniversary of Good was this: to be a brand that seeks to generate empathy and engagement, transmitting the pleasure of doing good to create a better world . The new name, Niver do Bem, is shorter and more youthful, according to the brand's target audience,
To create the new identity, I based on the keywords Engagement, Union and Happiness, and created a semantic panel (above) that represented these concepts.
After trying some creative ways, I came to the final version, whose symbol can be seen as a smiling face, a heart, two balloons or a hug. The new logo conveys youthfulness, empathy and joy . The colors blue and orange (complementary) were chosen because together they create a great liveliness.
To publicize the brand and the collection campaign for the birthday boy, I created a poster and some posts for social networks (facebook, instagram, instagram stories and twitter).