In February 2019 I created a collection of watercolour stamps for a selective internship process at the children's clothing brand PUC Hering.
The briefing was to create a mini winter collection for the brand, which operates in the premium segment of children's clothing. For that, we should define a theme and a color palette for the collection, as well as develop some stamps with chromatic variations.
Before developing the prints, I created a moodboard that represents who is a PUC child, in order to better understand the characteristics of the target audience and the style of the brand.
THEMATIC AND COLORS
After a lot of research, I came up with the vintage theme. I created a moodboard that represented the style of the collection and, thus, developed four stamps : two rapport and two located. The rapport prints have color variations.
I chose as a color palette some pastel shades of pink, blue, lilac and green and darker shades like brown, burgundy and turquoise. These colors were based on the trends of the season and also on the chosen theme.
We are a family owned and operated business.
STAMP CREATION PROCESS