top of page
Arte-menor-min_edited.jpg

advertising for
the north face

Personal project created as a concept for The North Face. 

The idea of the piece is to bring the essence of the brand, which is to provide the best experience to those who love outdoor activities. Thus, the advertisement's title brings an invitation for people to venture out and discover what there is to see out there.

 

The art was made in paper cutting, which brings a different aesthetic from what is usually seen in similar brands. The illustration brings a sense of imposing and vibrant nature, which embraces the character and which he, in turn, seems to embrace with enthusiasm.

2023-1

personal project concept

Worked areas:

Illustration

Lettering

Graphic design 

Art direction

Arte-menor-min.jpg
76419-min.jpg
Citylight_Mockup-min.jpg
MacBook Pro PSD Mockup-min.jpg
Free_A4_Brochure_Mockup_05-min.jpg
Bus Shelter Poster Mockup PSD Template-min.jpg
5707-min.jpg

CREATION PROCESS

20230712_152154-min.jpg
20230712_152206-min.jpg
20230712_153616-min.jpg
20230713_120256-min.jpg
20230713_120238-min.jpg

DETAILS 

20230724_120032-min.jpg
20230724_115941-min.jpg
20230724_120013-min.jpg
20230724_120017-min.jpg
20230724_115956-min.jpg

see more projects here

bottom of page