the north face
Personal project created as a concept for The North Face.
The idea of the piece is to bring the essence of the brand, which is to provide the best experience to those who love outdoor activities. Thus, the advertisement's title brings an invitation for people to venture out and discover what there is to see out there.
The art was made in paper cutting, which brings a different aesthetic from what is usually seen in similar brands. The illustration brings a sense of imposing and vibrant nature, which embraces the character and which he, in turn, seems to embrace with enthusiasm.
personal project concept