dogchow
packaging

 

The aim of this project was to create a new packaging for the Purina DogChow snack brand, making the product's high quality and superiority over competitors more evident , due to its healthy attributes.


In addition, we should make the packaging more modern and attractive to the consumer, conveying the affection and fun that are present in DogChow's  snacks. Thus, we thought of a project that would bring illustration as a way to demonstrate all these qualities.

2018-1

Academic project

Double

Partnership:

Ana Flávia de Oliveira

Worked areas:

Packing design

Illustration

Outstanding project:

This project was chosen along with 4 others in the room to be presented at Nestlé's office in São Paulo.

MOODBOARD
We chose three keywords that represented what the new packaging should convey: health, fun and family. On this basis we built our moodboard.

painelsemantico.jpg

WATERCOLOR ILLUSTRATION
To bring greater differentiation over competitors, who mainly use photography in their packaging, we chose to use the watercolor illustration.

In addition to highlighting the packaging on the gondola, the watercolor conveys the affection of something made by hand, with care.

 

GRAPHIC PROJECT
We also created four small icons representing the benefits of the snack, highlighted on the front panel of the packaging, focusing on the healthy attributes of the product.

We also made a handlettering for the brand Carinhos, harmonizing with the handmade characteristic of the project. 

carinhos.png
pelosbrilhantes_amarelo2.png
trigointegral_amarelo2.png


Porte Grande (Maxi)

 

dente_amarelo2.png
assado_amarelo2.png


Porte Pequeno (Duo)

 

dente.png
assado.png
pelosbrilhantes.png
trigointegral.png
comida2.png
comida.png

Describe your image

1/3

LATEST VERSION X REDESIGN

mockupmaxi.png
frentenova.png

see more projects here

To play, press and hold the enter key. To stop, release the enter key.