apo: games for all
The brand Apo was developed from scratch, based on a process of design thinking and branding. Apo is a company that creates accessible games and toys (also serving those with disabilities of any kind), which unite everyone in the game.
Its purpose is to generate inclusion and a sense of belonging from accessible games that unite everyone in the same fun. Thus, his slogan was defined as "Everyone is part, everyone is playing."
Alexandre de Luca
COMPETITORS AND BENCHMARKS
We also researched our main competitors and benchmarks, in the area of games and toys and in other related areas.
We then started to sketch out some ideas for the brand, keeping in mind a mutant logo (which can acquire several different configurations), referring to diversity and playfulness through different pieces of games and toys combined and embedded in different ways.
After several adjustments, improvements and refinements, we came to the final version of the Apo logo, bringing together ideas from the different previous versions, in a more harmonious and sophisticated way.