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apo: games for all

The brand Apo was developed from scratch, based on a process of design thinking and branding. Apo is a company that creates accessible games and toys (also serving those with disabilities of any kind), which unite everyone in the game.

Its purpose is to generate inclusion and a sense of belonging from accessible games that unite everyone in the same fun. Thus, his slogan was defined as "Everyone is part, everyone is playing."

2019-2

Academic project

Group work

Partnership:

Alexandre de Luca

Carolina Iplinksy

Worked areas:

Visual identity

Branding

Design Thinking

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COMPETITORS AND BENCHMARKS

We also researched our main competitors and benchmarks, in the area of games and toys and in other related areas.

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FIRST VERSIONS

We then started to sketch out some ideas for the brand, keeping in mind a mutant logo (which can acquire several different configurations), referring to diversity and playfulness through different pieces of games and toys combined and embedded in different ways.

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FINAL VERSION

After several adjustments, improvements and refinements, we came to the final version of the Apo logo, bringing together ideas from the different previous versions, in a more harmonious and sophisticated way.

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