temoso

packaging

The new packaging created for the staple brand Temoso gave a renewed air to the product, with a cleaner and more modern identity, which solves ergonomic problems of information organization, readability and handling of the box.

The purpose of the redesign was to reposition the product for a target audience of women aged 20 to 35 years old who use hairpins for hairstyles on a daily basis.

2018-1

Academic project

New knife: group work

Graphic design: Individual

Worked areas:

Packing design

Illustration

SKETCHES AND ADJUSTMENTS

We realized the need for adjustments mainly in typography and hierarchy the front panel.

 

We also decided to renew the current illustration, bringing a more friendly-looking woman, in order to create greater identification with the target audience.

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NEW KNIFE

We also created a new knife, since the current one has problems with closure. In this project, we consider the ease of handling and the use of paper for printing.

 

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RESULT

Despite the adjustments in the typography of the logo and the changes made to the front panel, the identity of the original packaging has not been lost, but has been updated. We kept the main characteristics of the logo and the color red.

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