alter eco: chocolate packaging redesign
Personal project created for the organic and sustainable chocolate brand Alter Echo. For the redesign, I tried to convey care for nature, as well as traditionality and hand-made (because the cocoa is grown by small-scale, fair trade farmers).
In order to achieve this, I used the texture of handmade paper on the label, in addition to illustrations of local flora and fauna and patterns that recall those present in cultures from South America (e.g: Peru, Colombia, Mexico), where Alter Eco´s cocoa is produced.
Mockups by freepik