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alter eco: chocolate packaging redesign

Personal project created for the organic and sustainable chocolate brand Alter Echo. For the redesign, I tried to convey care for nature, as well as traditionality and hand-made (because the cocoa is grown by small-scale, fair trade farmers).

 

In order to achieve this, I used the texture of handmade paper on the label, in addition to illustrations of local flora and fauna and patterns that recall those present in cultures from South America (e.g: Peru, Colombia, Mexico), where Alter Eco´s cocoa is produced.

2020-2

Personal project

Authorial

Worked areas:

Illustration

Graphic design

CURRENT PACKAGING

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MOODBOARD

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RESULT

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Mockups by freepik

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SKETCHES

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